Customer Lifetime Value Calculator

Customer lifetime value calculator (CLTV) calculates the value within based on your relationship with a customer. That indicates how much money you will earn from a customer/subscriber/user. It can help you to invest in your business.

Customer Lifetime Value Calculator

Enter Per Customer Avg. Revenue$ and Avg. Length of Relationship and hit anywhere

Customer LifeTime Value Calculation Result

Lifetime Value:

How to Calculate Customer Lifetime Value of a Subscriber/Customer?

You can calculate customer lifetime value manually. You need to know the exact per customer average revenue and also the average length of the relationship.

Then follow the below formula how to calculate.

CLTV= Average Revenue Per Customer x Average Length of Relationship

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Customer Lifetime Value Example in Marketing:

Are you looking for which of the following is the formula for calculating the lifetime value of a customer in telecom, banking, eCommerce, insurance, and any industry? If you want to calculate LTV manually, look at the below example of how we calculate it. Suppose you earn $20 per customer and your customer relationship length/year 5. Now see how to calculate it.

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=Average earn x Relationship year

=$20 x 5


How to Calculate Customer Lifetime Value in Excel?

For manually calculate the CLTV in excel, design a sheet like the below table.

1Per Customer Avg. Revenue$$
2Avg. Length of Relationship:
3Lifetime Value:           

Now input per customer avg. revenue on B1 cell and then input avg. length of relationship (year) on B2 cell then type the formula on B3 cell =B1*B2

Increase Customer Lifetime Value (20+ Ways)

Everyone wants a high conversion rate. If your conversions are low, you’re losing customers and money. So, what can you do to improve your conversion rate/lifetime value? Follow these steps below to determine what you can do to improve your conversion rate.

  1. Provide valuable content to get customers engaged.
  2. Offer High-End Customer Service
  3. Build Good Relationships
  4. Listen to your customer and take action their provided feedback
  5. Detect Common Pain Points and give solutions.
  6. Offer Your Customers a Personalized Experience.
  7. Implement a Dunning Management System for customers.
  8.  Increase Your Ideal Pricing
  9. Send Fans Something They Didn’t Know They Wanted
  10. Solve a Problem for Your Customer
  11. Treat New Customers Like Rock Stars
  12. Give products delivery times and keep to them.
  13. Offer useful apps/utilities
  14. Improve email customer service
  15. Offer exclusive deals for social followers
  16. Post-purchase emails
  17. 24/7 Customer Support via LiveChat
  18. Set up a Referral program
  19. Retargeting with Ads
  20. Provide a Seamless Customer Experience
  21. Educate your customers about your product in-depth.

What is LTV in digital marketing?

LTV (Lifetime Value) is a way of determining the value of a customer to digital marketing. It is a calculation based on the amount of revenue that a customer is expected to bring in over the course of their relationship with the business.

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The lifetime value of a customer is a very important metric in digital marketing because businesses can use it to figure out how much to spend to acquire a customer. (Online marketing expert Neil Patel has a great article that explains how this is done.)

What can you say about the ratio LTV CAC?

The LTV-CAC ratio is a tool that helps online businesses and entrepreneurs calculate the success of their marketing and advertising campaigns. It does this by providing insight into the relationship between the lifetime value of a customer (LTV) and the cost of acquiring new customers (CAC).

For example, if a business spends $200 to acquire a new customer, and this customer spends $250 over the next year, the LTV-CAC ratio is 0.5 (250/200) or 1:1. (It is worth noting that a ratio of 0.5 does not necessarily mean that a company is profitable since it is possible to have a loss with a ratio of 1:1 as well.

How to calculate customer lifetime value from churn rate

It is calculated by adding the net profit of the customer acquired in one year and the profit generated from that customer in the following year.

AllOnlineTools has put together an easy-to-use online lifetime value calculator (see above), enabling you to calculate CLV for your business. The calculator takes into account the churn rate and lifetime value per customer.

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It can be hard to predict how much a customer is worth until you’ve determined the revenue they bring in. But by calculating their lifetime value, you can get a better idea of the big picture and determine how much to spend on a customer acquisition campaign.

Customer Lifetime is 1 divided by the Churn Rate. If your Churn Rate is 2% per month, your Customer Lifetime is 1/.02=50 months.

What’s historical customer lifetime value modeling?

 A historical customer lifetime value model is a statistical model used to predict the long-term value of a customer. It is based on the projected value of the future purchases of all customers acquired in the previous 12 to 24 months, plus the value of any future assets from customers acquired in prior years.

What’s predictive customer lifetime value modeling?

Are you trying to reach a new customer, but not sure how much you should spend on marketing? Do you know you’ve got customers who will spend with you again, but not sure which ones? Do you know you have customers who will spend more with you but not sure who they are?

To get the information you need, you might want to consider predictive customer lifetime value modeling.  PCLV modeling uses a customer’s past spending to predict what they will spend in the future.  

For example, if you know that you have $300-per-year customers, you might want to find ways to bring in more of them.

customer lifetime value curve

A predictive CLCV model uses historical customer data to build a model of the customer’s behavior to predict their likelihood of making a future purchase. It’s a powerful tool for understanding customers, but it’s not a magic eight ball.

Predictive CLCV models are often used by companies that sell subscriptions, memberships, or services. This is because these types of businesses are most concerned with customer retention. A predictive CLCV model doesn’t just look at past purchases.

It also considers information about the customer, such as the types of items they buy, their demographic characteristics, their social media behavior, and customer service interactions.


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