If you’re a marketer, you’ve likely heard the term “golden ratio” before. But what is it, and more importantly, how can you use it to improve your marketing?
Simply put, the golden ratio is a mathematical formula that helps to create aesthetically pleasing proportions. It’s often used in art and design, but there’s no reason why marketers can’t take advantage of it too.
One way to do this is by using a keyword golden ratio calculator. This tool allows you to input two pieces of information – your desired keyword phrase and its competition level – and then calculates the ideal proportion of content that should be dedicated to each element.
For example, if your desired keyword phrase has low competition (level 1), then 85% of your content should be focused on that phrase while only 15% should focus on related topics or secondary keywords. On the other hand, if your desired keyword phrase has high competition (level 5), then only 25% of your content should focus on that phrase while 75% should focus on related topics or secondary keywords
